Gestuz

Looking to create designs that emphasize the strength of women rather than overshadow, and with inspiration from earlier decades and a modern rock and roll woman, Gestuz creates pieces that allow for interpretation from the individual.

Rooted in the effortless ease of the Scandinavian design heritage, Gestuz simultaneously rebels against it by subtly and humorously disrupting and updating the classics.

Keywords

Concept design, store and furniture design, branding, packaging.

Project

The project was to create Gestuz’ first physical universe. To create a physical concept for a online exclusive-brand, we had to really define the DNA of the brand.

Solution

The visual identity of the store is created with the aim of reinforcing and redefining the brand's DNA. We have clarified and emphasized what Gestuz really stands for both conceptually and physically.

Steel, marble, and dark wood mixed with yellow and holographic details are the main elements of this one of a kind store concept.

Please do not hesitate to contact us for further information on projects.