WE’RE KIND
Award-Winning Retail and Hospitality Design Studio Copenhagen + Milan
GERMAN DESIGN
AWARD 2026
German design award 2026, for interior architecture, floor planning & furniture design.
Client Kjær & Sommerfeldt Wine Store & Venue.
Deep commercial understanding
We believe that strong and lasting design solutions reflect generosity, craftmanship, and a love of everyday life. We’re focusing on retail and hospitality and serve clients worldwide from our offices and homes in Copenhagen and Milan.
We combine a deep commercial understanding of branding with a complete design toolbox. Our method is analytic as we help you define and target the value and hidden potential of your brand. We’ll help you navigate the path from vision to reality and ensure that your strategic design goals are met across platforms and points of sale.
We’ve refined our approach over the years and will be happy to show how you and your brand can benefit from the KIND methodology. Please reach out to us and tell us more about your challenges. We’re looking forward to hearing from you.
Sustainability, regenerative approaches, and social economic thinking are embedded in all KIND design solutions.
Our Work
KIND specialises in retail design and hospitality design for ambitious brands across Europe, Asia, and beyond. From floor planning and furniture design to full visual identity systems, our process is as rigorous as it is personal.
Every project begins with deep brand analysis - understanding not just what your brand is, but what it could become. We then translate that understanding into spatial and visual solutions that connect with real people in real places.
Our clients come from fashion, food & beverage, lifestyle, beauty, cosmetics, and high-end hospitality. Many are preparing to enter new markets or redefine how they show up in existing ones.
Working with KIND
We work closely with our clients throughout every phase — from the first conversation to opening day. Our Copenhagen and Milan offices give us a dual perspective that shapes every project. Scandinavian clarity meets Italian warmth.
The KIND methodology has been refined over more than two decades. It's built on listening, analyzing, and creating solutions that don't just look right - they perform commercially and stand the test of time.
If you're ready to explore what KIND can do for your brand, we'd love to hear from you.
FROM OUR MAGAZINE
KIND is a way of thinking and sharing.
It’s a way of combining time-honored skills with radical and bold ideas. The result is a design deeply connected to human life, joy, and community. Join us as we investigate our roots and inspirations. We’ll dig into the history and thoughts behind KINd and visit artisans, thought leaders, and innovators.
KIND: The Magazine is our invitation to you to join our discovery of the future of design and welcome your brand to a world that’s just a little more KIND.
How design can change the mood
How to catch a trend before trending
Designing for a global stage