ROGN was founded in 2017 and was created on the basis of Alex Klemensen’s long experience in the food industry. ROGN is based on the traditional way of producing, maturing and selling caviar, while at the same time they are trying to change the presumption that caviar is luxury for luxury's sake.
In short, the raw material is more important than the prestige, because although the word ‘caviar’ undeniably brings many associations, caviar is also just a delicious roe.
ROGN
‘Less bullshit, more roe’
Alex stands as a beacon in his field. With ROGN, he has shown the courage to go up against an established industry by expressing himself in a completely different way than the norm dictates. He has peeled off all the layers; the money, the prestige, the perfectionism. We helped him build his brand from the buttom; logo design, visual identity, website, packaging. Today, ROGN is one of the most succesful caviar brands in the north.
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